www.twitter.com/watertrends

@WaterTrends is a Twitter social media feed that is an internationally recognized daily source of English language news on global water issues. A member of the Global Water Partnership, @WaterTrends is dedicated to water literacy and the sharing of water experiences around the world. With 9000 followers, @WaterTrends achieves up to 700,000 impressions monthly with an engagement rate occasionally approaching two percent. The volume of daily news items is 30 to 100 tweets – 20%

Climate and Energy; 20% Themed Categories [#Hashtags]. @WaterTrends has a large academic, institutional and industry following, and serves to broadcast a range of high quality journalism and analysis on water issues to the international community.

The simple editorial approach serves to:

• Cover broad positions across entire political spectrum to attract a universe of subscribers
• Broadcast emerging Canadian water news on water policy, research and environmental issues
• Cover leading global water-related news items
• Take the “variety” approach across a broad market including policy; academic; research; technology; private sector; human interest; market (consumer) focus
• Highlight the juxtaposition and integration of events, issues and points of view; which can point to new policy and development approaches

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